Beatrice Jenkins was established in London in 2015 and over time has organically evolved into Of The Bea.

The brand opened its first boutique on the eclectic, bustling Golborne Road in Notting Hill in 2018, featuring an array of beautiful own-brand designs and exclusively curated pieces from cherished designers. The boutique effortlessly combines fashion, lifestyle and serendipitous finds collected from across the world.

Founded by Beatrice, the boutique is a reflection of her unique personal style, mixing the bohemian ethos of effortless chic with a unique and unconventional direction.

Guided by a lifelong obsession with design and passion for travel, Of The Bea takes inspiration from the natural world and transforms each design into something truly unique. Whether it’s a signature mineral print taken from a microscopic section of ancient rock, an iconic reptile or iridescent butterflies found in private collections across the world.

Using the world’s finest materials and heritage techniques, Of The Bea combines a love of textiles and print with timeless elegance and attention to detail. From the luxurious printed silks to hand knotted tassels each piece is meticulously considered. All items have been designed to be loved and treasured for years to come.